Company Profile — 2025
ASSET for Industrial & Energy Solutions
Advanced Solutions & Smart Energy Technologies
Niche services, Locally present
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About ASSET
Company Overview
ASSET for Industrial & Energy Solutions is an Egypt- and UAE-based company established in 2019, providing authorized representation, advanced technical services, and full-scope E&I Main Automation Contractor (MAC) solutions for the Oil & Gas, Petrochemical, Fertilizer, Power Generation, and Industrial sectors across Egypt and the wider MENA region.
Founded by two engineers with combined industry experience exceeding 44 years, ASSET has rapidly built a reputation as a trusted gateway to world-leading technology brands — delivering not just product supply, but engineered solutions backed by deep application knowledge, local presence, and long-term partnership principles.
Operating through two legal entities — ASSET for Industrial & Energy Solutions LLC in Cairo, Egypt, and ASSET for Industrial & Energy Solutions Limited in Masdar Free Zone, Abu Dhabi, UAE — the company offers a flexible commercial and logistical model aligned with full compliance to Egyptian, UAE, and international trade, taxation, and regulatory frameworks.
ASSET's business model is built on three principles: Compliance, Integrity, and Transparency — ensuring every commercial engagement, project delivery, and partnership is conducted to the highest ethical and professional standards.
Our Foundation
Vision, Mission & Values
Vision
ASSET strives to be the foremost choice in the local and regional markets, celebrated for unparalleled efficiency, unwavering trust, and exceptional service. We are dedicated to becoming the premier business channel partner and distributor for renowned global OEMs and Solution Providers, specializing in cutting-edge solutions for industrial and energy sectors.
Mission
ASSET is a true partner in growth and development through offering skilled, experienced, and dedicated resources. We are focused on strengthening our partners' portfolio and will strive to be the highest quality distributor and advanced solutions provider across the industrial and energy sectors in an expanding territory.
Core Values
High Quality
Delivering products and services to the highest standards, with no compromise on technical excellence or reliability.
Customer Oriented
Placing our clients at the center of every decision. Their success is our success.
Long-Term Relationships
Building trust and growing alongside our clients and principals over the long term.
Our Presence
Legal Entities & Office Locations
Egypt — Registered Office
ASSET for Industrial & Energy Solutions LLC
Building No. 8, Street 295, New Maadi
P.O. Box 11742, Cairo, Egypt
+20 2 2704 0333
+20 2 2704 0334
info@asset-industrial.com
UAE — Regional Office
ASSET for Industrial & Energy Solutions Limited
Masdar Free Zone, Masdar City
P.O. Box 54115, Abu Dhabi, UAE
info@asset-industrial.com
asset-industrial.com
Leadership
Our Founders
Ahmed Samir
Founder & Managing Director
Senior industry professional with extensive experience in Oil & Gas, Petrochemicals, Power, Water, and Heavy Industries across Egypt and the MENA region. Previously held senior roles at Invensys (Schneider Electric), Petrofac, GE Oil & Gas (Baker Hughes), and served as General Manager at National Engineering Services & Trading (NEST) UAE. Led commercial agencies with operations exceeding USD 30 million across machinery protection, automation, instrumentation, and hazardous area disciplines.
Areas of Expertise
- Machinery Protection & Condition Monitoring
- Automation & Instrumentation
- Industrial Digital Transformation
- Commercial Strategy & Business Development
- Hazardous Area Equipment
Khaled Samra
Founder & Operations Director
Seasoned engineering and operations professional with deep expertise in plant-wide process automation and asset protection across the MENA region. Brings an extensive track record of delivering complex industrial projects and managing technical and commercial operations for global manufacturers. Hands-on experience across the full project lifecycle — from front-end engineering and vendor selection through commissioning, handover, and long-term service support.
Areas of Expertise
- Process Automation Systems (PLC, DCS, ESD)
- Asset Protection & Reliability
- E&I MAC Project Delivery
- Project Management & Operations
- Business Development
Technology Partnerships
Authorized Partner Brands
ASSET holds authorized representation agreements with 18+ world-leading manufacturers across instrumentation, safety, electrical, and mechanical disciplines.
Systems & Instruments
Bently Nevada & Baker Hughes Cordant
Druck (Crane Company)
Eaton MTL
HIMA
Honeywell Forge
IMI Norgren
i.Safe Mobile
nVent Hoffman
Reuter-Stokes
Siemens Digital Industries
Electrical
Bartec
BRUSH Power Generation
Schneider Electric
Mechanical & Process
Celeros Flow Technology
GD Engineering
Pall Corporation
Perma Automatic Lubrication
Waygate Technologies
What We Do
Services & Capabilities
E&I Main Automation Contractor (MAC)
Turnkey Electrical & Instrumentation MAC services for OPCOs, EPCs and System Integrators — engineering design, procurement, fabrication, construction, pre-commissioning and commissioning.
Condition Monitoring & Reliability
Vibration analysis, remote monitoring, predictive maintenance, and machinery protection consulting. Authorized Bently Nevada partner delivering System 1, Orbit 60 and on-site field services.
Industrial Digital Transformation
SCADA, APM, MES and IIoT architecture design, implementation and integration — connecting operations data to decision-making platforms for process optimization and remote asset management.
Remote Engineering & Technical Outsourcing
Dedicated instrumentation and control engineering resources available on project, retainer, or embedded basis — specialized expertise without the overhead of full-time employment.
Process Safety Studies
SIL assessment support, functional safety reviews, and HIMA safety instrumented system design, supply, and commissioning for ESD, F&G and BMS applications to IEC 61511.
Filtration Rental Services
Pall Corporation rental filtration units, fluid analysis, and filter element cleaning — protecting turbines, compressors and process equipment from particulate contamination.
Remote Visual Inspection (RVI)
Industrial borescopy, video probe inspection, and remote visual inspection using Waygate Technologies equipment for turbines, heat exchangers, vessels and piping systems.
Training
Technical training programs on instrumentation, condition monitoring, safety systems, and industrial automation — delivered at client sites or accredited training facilities.
Markets Served
Target Industries
Oil & Gas — Upstream
Oil & Gas — Midstream
Refining & Downstream
Petrochemicals
Fertilizers & Chemicals
Power Generation
LNG & Gas Processing
Heavy Industries
Our Track Record
Clients & Operating Companies
ASSET has served the following Operating Companies, EPCs, and international OEMs across Egypt and the region. Client logos to be added.
Oil & Gas — Upstream & Midstream
Fertilizers, Chemicals & Methanol
Refining & Downstream
Engineering, EPC & Maintenance
Technology OEMs & International Partners
Project History
Project References
A representative sample of completed projects. A full reference list is available upon request.
| Project / Scope Description | Client / Operator | Services Delivered | Year |
|---|---|---|---|
| Project reference list to be provided by ASSET | — | — | — |
Full project reference list available on request — info@asset-industrial.com
Safety First
HSE Policy & Commitment
Health, Safety & Environment
ASSET is committed to maintaining the highest standards of Health, Safety, and Environment (HSE) in all our operations and project deliveries. We require all personnel and subcontractors operating under our scope to comply with applicable client HSE management systems, Egyptian labor and environmental regulations, and international best practices.
All E&I MAC field activities are conducted under approved risk assessments, method statements, and permit-to-work systems, with qualified HSE supervision on site throughout the project execution phase. We conduct mandatory HSE orientations and toolbox talks for all site personnel prior to work commencement.
Our leadership team is fully accountable for fostering a zero-incident culture — across our offices, on site, and throughout our supply chain. We continuously review and improve our HSE practices to reflect lessons learned from each project and to align with evolving international standards.
Credentials
Memberships & Credentials
Petroleum & Mining Chamber
Member of the Petroleum and Mining Chamber — Egypt
Authorized Representative
Authorized representative agreements with 18+ globally recognized OEMs
Regulatory Compliance
Operating under Egyptian Commercial Law and Masdar Free Zone (UAE) regulations
Get in Touch
Contact ASSET
Egypt — Main Office
ASSET for Industrial & Energy Solutions LLC
Building No. 8, Street 295, New Maadi
P.O. Box 11742, Cairo, Egypt
+20 2 2704 0333 | +20 2 2704 0334
info@asset-industrial.com
www.asset-industrial.com
UAE — Regional Office
ASSET for Industrial & Energy Solutions Limited
Masdar Free Zone, Masdar City
P.O. Box 54115, Abu Dhabi, UAE
info@asset-industrial.com
www.asset-industrial.com
© 2026 ASSET for Industrial & Energy Solutions
All rights reserved | asset-industrial.com