Ahmed Samir
Ahmed Samir
With over two decades of experience in Oil & Gas, Petrochemicals, Power,Water, and Heavy Industries, Ahmed has held key leadership positions at renowned companies like Invensys, Petrofac, GE Oil & Gas, and Extronics.
His impactful leadership as General Manager at National Engineering Services & Trading (NEST) in the UAE showcased his industry acumen.
Now, as the founder of ASSET, Ahmed leverages his extensive expertise to guide the company to unprecedented success, driving innovation and excellence in the sector.
Khaled Samra
Over 20 years’ working experience in Engineering, Services and Business Operations functions of global manufacturers and industry-leaders for plant-wide processes automation, assets protection and condition monitoring solutions helping customers in Oil & Gas , Petrochemicals, Power Generation and other industrial sectors across MENAT region to achieve the highest level of plants safety, availability, efficiency and reliability.
Khaled previously worked for ABB Automation, GE Oil & Gas, and Baker Hughes before joining ASSET as a co-founder and operations director.
Khaled Samra
Khaled Samra is our Operations Director and Co founder. He led Bently Nevada’s (a Baker Hughes business) in Egypt for over 12 years as a services and pre sales focal point. His last role being Services Manager of East Mediterranean and Pakistan regions. Worked earlier for 3 years in ABB Automation, for industrial processes automation engineering solutions and services (DCS / SCADA / PLCs). Proven experience in Oil & Gas, Petrochemicals and Power Generation sectors across the MENAT region. Leaders’ Background Comprehensive knowledge of Egypt’s market and customers’ needs, issues, and objectives, while entertaining strong relationships with the maintenance and engineering teams across almost all Oil & Gas, Petrochemicals and Power Generation operators and contractors. Strong Operational, Contractual and Legal acumen.Compliance . Integrity. Transparency
We deliver high-quality products and services while assuring integrity and compliance meaning our mission and delivering impactful outcomes and meaningful results for our customers. We work for enduring and long-term relationships with our partners, whether they are on the customers’ or principals’ side.
ASSET operates with a highly flexible commercial and logistical business model through utilizing its entities in Egypt and UAE to the full benefit of its customers. That is of course while maintaining outmost compliance to local and international trade and taxation laws.
Our full transparency and integrity promise means that we deliver on our commitments to our customers and suppliers at all times.
Our most important asset is our company’s quality and standard operating procedures, and our team’s actionable belief in Compliance, Integrity, and Transparency.
ASSET strives to be the foremost choice in the local and regional markets, celebrated for our unparalleled efficiency, unwavering trust, and exceptional service. We are dedicated to becoming the premier business channel partner and distributor for renowned global Original Equipment Manufacturers and Solution Providers, specializing in cutting-edge solutions for industrial and energy sectors.
Our commitment is to deliver excellence, fostering enduring relationships and empowering progress within the industries we serve.
ASSET is a true partner in growth and development through offering skilled experienced and dedicated resources. We are focused on strengthening our partners’ portfolio and will strive to be the highest quality distributor and advanced solutions provider across the industrial and energy sectors in an expanding territory. We will continue to expand our network, our team, and the domains we serve while respecting our core values.
Highest Quality Distributor and Advanced Solutions Provider
Commercial flexibility through dealing with ASSET entities in Egypt & UAE, and soon in other countries too.
Knowledgeable leadership with a proven track record of delivering on commitments. Subject Matter Experts in represented products and solutions for industrial & energy sectors.
In-depth technical understanding. Support is not limited to commercial and logistical matters, we also provide technical advisory and assistance.
Understanding, appreciation & commitment to integrity, compliance, and HSE. Fully deployed policies for the same.
Representing only world-class & Tier-1 Principals; Original Equipment Manufacturers and Solutions Providers for specialized industrial applications
